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Marcus Rivera — Morton.xyz

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Marcus Rivera

SaaS Growth Strategist

Educator

Marcus Rivera has spent over 8 years helping B2B SaaS companies scale from startup to enterprise level. He specializes in breaking down complex growth frameworks into actionable steps that any product owner can implement. His practical approach has guided dozens of companies through successful funding rounds and market expansions.

saas scalinggrowth frameworksproduct strategyteam buildingoperational efficiency

Articles by Marcus Rivera

How to Scale SaaS Operations for Investment Readiness in 2026

Why Getting Investment-Ready Matters for Your SaaS Getting your SaaS ready for investors means fixing your business basics first. You need clean numbers. You...

By Marcus Rivera

April 10, 2026·11 min readArticle

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Early Stage SaaS Monetization Strategies: Turning Product into Profit

Why Early Stage SaaS Companies Fail at Making Money Most SaaS startups die because they can't make money. They build great products but struggle to charge for...

By Marcus Rivera

April 8, 2026·13 min readArticle

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Product-Market Fit Optimization: The Foundation for SaaS Revenue Scaling

Most SaaS companies get stuck at the same spot. They build a product people like. But they can't grow past typical early-stage revenue milestones around $100K...

By Marcus Rivera

April 8, 2026·15 min readArticle

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SaaS Customer Acquisition Strategies That Drive Revenue Scaling in 2026

Why SaaS Customer Acquisition Gets Harder as You Scale Most SaaS companies hit a wall at $100k ARR. They used hustle to get there. But scaling past that point...

By Marcus Rivera

April 8, 2026·11 min readArticle

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Product Team Structure for Growth: Strategic Organization Models

Why Your Product Team Structure Matters for Growth Most growing companies get this wrong. They build teams the old way. Then they wonder why growth stops. Your...

By Marcus Rivera

April 8, 2026·11 min readArticle

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SaaS Unit Economics Optimization: Building Sustainable Revenue Growth

What Are SaaS Unit Economics and Why Do They Matter? SaaS unit economics show how much money you make from each customer. They tell you if your business can...

By Marcus Rivera

April 8, 2026·15 min readArticle

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How to Build High-Performance Product Teams for Scale in 2026

What Makes Product Teams Scale Successfully? Building High-Performance Product Teams for scale means creating groups that work fast and deliver great results....

By Marcus Rivera

April 8, 2026·12 min readArticle

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The Complete Guide to SaaS Revenue Scaling: From Your First $10k to $1M ARR in 2026

The Real Numbers Behind SaaS Revenue Scaling Industry estimates suggest most SaaS companies never make it past $10K Monthly Revenue, with typical data...

By Marcus Rivera

April 8, 2026·11 min readArticle

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High-Performance Product Team Frameworks: Implementation Guide

What Makes Product Teams Win Big High-performance product team frameworks help teams ship better products faster. These tested systems guide teams from chaos...

By Marcus Rivera

April 8, 2026·12 min readArticle

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7 Critical Startup Product Team Scaling Mistakes to Avoid

Why Product Teams Fail When Startups Grow Most startups crash when they try to grow fast. The reason? They make big mistakes with their Product Teams. Your...

By Marcus Rivera

April 8, 2026·10 min readArticle

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Owen Morton - Let's Grow More Elite mastermind 2026

Industry estimates suggest that 73% of entrepreneurs hitting £50K monthly revenue never break through to seven figures. They get stuck in the same patterns,...

By Marcus Rivera

April 7, 2026·13 min readArticle

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Freemium vs Paid SaaS Model: Which Is Right for Your Business?

Should you give your SaaS away for free or charge from day one? This choice affects every part of your business. Your cash flow, growth speed, and customer...

By Marcus Rivera

April 7, 2026·10 min readArticle

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How to Reduce SaaS Churn: 12 Proven Tactics for 2026

Why SaaS Churn Kills Growth SaaS churn is when customers stop paying for your service. It's the biggest threat to your revenue growth. Industry estimates...

By Marcus Rivera

April 7, 2026·12 min readArticle

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Building Forex Affiliate Network From Scratch

What Is a Forex Affiliate Network? A forex affiliate network is a business model where you connect forex brokers with potential traders and earn commissions...

By Marcus Rivera

April 7, 2026·14 min readArticle

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Zapier vs Microsoft Power Automate: Which Automation Tool Is Better?

What Is the Difference Between Zapier and Microsoft Power Automate? Zapier and Microsoft Power Automate are two different automation tools. Zapier connects...

By Marcus Rivera

April 7, 2026·14 min readArticle

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How to Measure SaaS Growth: Key Metrics and Benchmarks

Understanding SaaS Growth Metrics SaaS Growth is hard to measure without the right metrics. Most founders track vanity metrics that look good but don't help...

By Marcus Rivera

April 7, 2026·12 min readArticle

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AI Product Strategy: How to Build Successful AI-Powered Products in 2026

What Is AI Product Strategy in 2026? AI Product Strategy is your plan for using smart tech in your product. It shows how AI will help your users and grow your...

By Marcus Rivera

April 7, 2026·10 min readArticle

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Essential SaaS Growth Metrics Every Founder Should Track in 2026

What Are SaaS Growth Metrics? SaaS growth metrics are numbers that show how fast your software business is growing. These metrics tell you if you're making...

By Marcus Rivera

April 7, 2026·12 min readArticle

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How to Become a Tech Leader: The Ultimate Career Roadmap for 2026

What Does It Mean to Be a Tech Leader? A tech leader guides teams through complex projects. They make big decisions about technology choices. They help their...

By Marcus Rivera

April 7, 2026·10 min readArticle

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B2B SaaS Growth Strategies: From Startup to Scale

Growing a B2B SaaS business is hard. Based on typical startup patterns, most founders hit walls around $50K Monthly Revenue. They try the same old tricks that...

By Marcus Rivera

April 7, 2026·12 min readArticle

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Customer Success Strategies That Fuel SaaS Growth

What Are SaaS Customer Success Strategies? SaaS Customer success strategies are proven methods to help your users win with your software. These plans make sure...

By Marcus Rivera

April 7, 2026·12 min readArticle

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Complete Guide to SaaS Growth and Scaling Strategies in 2026

Why Most SaaS Companies Hit a Growth Wall You've built a solid product. You've got paying customers. Your MRR is growing month by month. Then it stops. growth...

By Marcus Rivera

April 7, 2026·11 min readArticle

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Digital Transformation Strategy: A Tech Leader's Guide to Organizational Change

What Is Digital Transformation Strategy? A digital transformation strategy is your roadmap for using technology to grow your business. It's not just about...

By Marcus Rivera

April 7, 2026·14 min readArticle

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Proven SaaS Customer Retention Strategies That Drive Growth

Why SaaS Companies Lose Customers Industry estimates suggest most SaaS companies lose approximately 70% of their customers within the first year. This hurts...

By Marcus Rivera

April 7, 2026·15 min readArticle

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The Complete Guide to Tech Leadership & Product Strategy in 2026

What Is Tech Leadership Product Strategy? Tech Leadership Product Strategy is how tech leaders guide their teams to build products that customers love. It...

By Marcus Rivera

April 7, 2026·14 min readArticle

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SaaS Pricing Strategy: Models, Psychology, and Optimization

What Is SaaS Pricing Strategy? A SaaS pricing strategy is your plan for charging customers. It decides how much money you make from your software. The right...

By Marcus Rivera

April 7, 2026·16 min readArticle

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Product-Led Growth for SaaS: Strategy and Implementation Guide

What Is Product-Led Growth for SaaS? product-led growth (PLG) is a strategy where your product drives customer growth. Your software becomes the main tool for...

By Marcus Rivera

April 7, 2026·12 min readArticle

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Product Strategy Framework: A Complete Guide for Tech Leaders

What Is a Product Strategy Framework? A product strategy framework is a simple plan that guides your product decisions. It helps you know what to build and...

By Marcus Rivera

April 7, 2026·13 min readArticle

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ChatGPT vs Jasper vs Copy.ai for Founders: 2026 Head-to-Head Comparison

Why AI Writing Tools Matter for Founders Most startup founders write content every day. You write emails to investors. You create marketing copy. You draft...

By Marcus Rivera

April 7, 2026·10 min readArticle

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Series A Preparation: How to Position Your Startup for Growth-Stage Funding

What Is Series A Preparation? Series A preparation is the 6-12 month process of building investor-ready business metrics, documentation, and systems before...

By Marcus Rivera

March 31, 2026·12 min readArticle

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Why Payout Transparency Is Critical When Choosing a Prop Firm: A Complete Guide

What Is Prop Trading Payout Transparency? prop trading payout transparency means clear, upfront disclosure of how and when funded traders receive their...

By Marcus Rivera

March 30, 2026·12 min readArticle

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Series A Funding Requirements 2026

What Are the Series A Funding Requirements in 2026? Based on typical market conditions, Series A funding in 2026 requires at least £750K-£2.25M annual...

By Marcus Rivera

March 29, 2026·10 min readArticle

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5 Critical Financial Metrics Investors Evaluate Before Series A

What Series A Investors Really Want to See series A investors evaluate startups using five critical Financial Metrics that determine funding decisions. These...

By Marcus Rivera

March 29, 2026·10 min readArticle

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What Financial Metrics Do VCs Look At

Core Revenue Metrics VCs Track Venture capitalists focus on three primary revenue metrics when evaluating startups. These numbers tell the story of your...

By Marcus Rivera

March 29, 2026·9 min readArticle

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Series A Vs Seed Funding Metrics

Industry estimates suggest that 73% of startups that raise seed funding never make it to Series A. The difference? The metrics that matter change completely...

By Marcus Rivera

March 29, 2026·11 min readArticle

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